The Maruti Suzuki A-Star was unveiled to Indian markets in December 2008; the heart of the new A-star is the KB 10 engine which works on Maruti’s patented K-series technology which makes for superior efficiency and durability. The A-star was created to cater to the younger audience in the market as it represents everything fun and passionate and even fits the budget of a younger person starting at Rs 3.45 lakhs.
India has the largest population of young people in the world, who are creating waves in various fields ranging from science to music and business to entertainment. The A-star was created keeping in mind the psyche of the younger generation. It oozes passion and youthful exuberance in every aspect. Whether it’s the ‘bug’ shaped exterior, the sleek and stylish interior or the zippy yet controlled handling the A-star truly fits its tagline stop@nothing. It truly represents a generation who firmly believe in the concept of working hard and partying even harder however without being reckless or irresponsible. There should always be a balance between work and play. The A-star is built around the concept of new definitions for a new generation. Today’s generation which has now come to be known as the A-star generation think very differently as compared to older people, their definitions and concepts are poles apart when compared to the ideology of older people. You will see exactly what new definitions for a new generation means in the TVC’s.
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